Real purchases from AmoCRM matched to Meta campaigns
Status
First clickLast click
First click — the first ad the customer clicked (click-based only, no views)
Meta spend
—
this period
Leads
—
from Meta ads
Purchases
—
verified in AmoCRM
Real ROAS
—
—
Meta
Spend
Clicks
Impressions
Leads
Purchases
Revenue
ROAS
Cost per lead
Cost per purchase
No campaign data yet
Connect your Meta account and make sure your tracking script is installed on your landing page. Data appears within 6 hours after the first ad click.
Purchases
Individual purchases verified in AmoCRM with ad attribution
Campaign
First clickLast click
First click — the first ad the customer clicked (click-based only, no views)
Total purchases
—
this period
Total revenue
—
verified in AmoCRM
Avg deal value
—
per purchase
Avg days to close
—
click to purchase
Lead · Purchase time
Value
Campaign
Ad set
Ad creative
Attribution
Days
Click time
No purchases recorded yet
Purchases appear here once a salesperson marks a deal as won in AmoCRM and the lead came from a tracked ad click.
Leads
Every lead from Meta ads — whether they bought or not
Campaign
Status
First clickLast click
First click — the first ad the customer clicked (click-based only, no views)
Total leads
—
from Meta ads
Cost per lead
—
avg across campaigns
Purchased
—
conversion rate
Lost
—
lost rate
Lead · Created time
Campaign
Ad set · Ad
Click time
Attribution
Status
No leads from ads yet
Leads appear here once someone clicks a Meta ad, lands on your page, and submits a form. Make sure the tracking script is installed correctly.
Workspace
Business name
Contact email
Meta connection
Connected as Target Pro
Ad account · Pixel · Pages — via OAuth 2.0
Connected ad account
Pulled automatically after OAuth connection
Connected pixel
Pulled automatically after OAuth connection
CAPI Test Event Code
Testing only
Found in Meta Events Manager → Test Events tab.
⚠️ Remove before going live. Leaving this active in production silently routes all real purchases to the Test Events tab — they stop counting toward ad optimization and ROAS data breaks.
AmoCRM connection
Connected — targetpro.amocrm.ru
Token refreshes automatically every 2.5 weeks
Purchase pipeline stage
Exact stage name in AmoCRM that means a deal is won. Case sensitive.
Lost pipeline stage
Exact stage name in AmoCRM that means a deal is lost. Case sensitive.